Guardians of the Galaxy Vol. 2 has tested higher than any Marvel Studios movie in the company’s nine-year history. The movie’s score: a perfect 100.
Insiders confirm that extremely rare if not unprecedented score, saying the movie, which Disney is set to release May 5, bested the previous top Marvel scorers, Iron Man 3 and Avengers, both of which tested in the high 90s out of 100.
All studios conduct audience test screenings of their movies, mostly through a process of recruiting people (sometimes at grocery stores or malls) in areas outside of Los Angeles. The audience is shown the movie and asked to rate using a series of boxes marked excellent, very good, good, fair, and poor that is then scaled. Follow-up questionnaires and discussions also occur with studios also looking at whether or not audience members would recommend the movie or not.